ABOUT BTI COACHING
At BTI Coaching, we specialize in empowering leaders and organizations through personalized coaching, mentoring, and thought leadership.
With over 17 years of experience across multiple industries and regions, we combine neuroscience, cognitive therapies, and systemic thinking to build high-impact leadership teams.
"The real is when it strikes!"
Jacques Lacan
YOUR UPLIFTING COACH!
BTI Coaching is led by Bruno Raynal, an internationally recognized executive mentor with certifications from Columbia University and a strong presence in Latin America, North America, and Europe.
OUR SERVICES
Executive Coaching
& Workshops
- Tailored one-on-one sessions
- Support for role transitions and team management
- Tools for work-life balance and lasting success
Integral Leadership
& trainings
- Leadership builds adaptable structures
- Holistic leadership embraces multiple disciplines
- Effective leaders are adaptable and self-aware
"Blue Mind" Think Tank
with powerful connections
- Join executives and innovators
- Blend diverse perspectives
- Gain actionable insights for organizational change
Reimagining the future of work
In a rapidly changing world, only a small percentage of managers demonstrate a high level of adaptability, with many others underestimating their flexibility and capacity for change. This lack of adaptability often leaves organizations struggling to keep up with shifting markets, emerging technologies, and evolving customer expectations. At Blue Thinking International, we see the next revolution not as technological but as fundamentally human. The challenge lies in recognizing that our emotional and cognitive skills, which have been shaped over time, are no longer fully suited to the complexities of today’s environment. This mismatch contributes to burnout, resistance to change, and a diminished ability to innovate and lead.
To meet these challenges, we are committed to advancing the concept of a “growth mindset,” introduced by Stanford psychologist Carol Dweck. This mindset fosters resilience and continuous learning, empowering individuals to embrace challenges and view setbacks as opportunities for development rather than threats. Yet, for leaders to truly thrive, it is crucial to go a step further by embracing neurotechnologies and other cutting-edge tools to better understand our underlying biases and limitations. By illuminating our potential blind spots, these technologies offer an unprecedented opportunity to recognize, understand, and work through the cognitive and emotional patterns that may hold us back.
At Blue Thinking International, we believe that by integrating neurotechnologies, we can unlock untapped potential in our leaders and transform organizations at their core. Our commitment is to connect, support, and empower international leaders by providing them with insights that help bridge cultural divides, embrace diversity, and encourage shared values and vision. We aim to reshape cultural organizations, not just by changing structures, but by encouraging shifts in mental models that influence how people perceive, interpret, and respond to the world around them.
Achieving this transformation requires attention to the mental models that underlie our organizational cultures. By consciously examining and evolving these models, leaders can guide their teams and organizations toward adaptability and growth, creating resilient systems that are capable of navigating the complexities of a rapidly changing world. With a focus on fostering a culture of openness, empowerment, and continuous learning, Blue Thinking International stands at the forefront of this human-centric revolution, ready to support leaders in reimagining the future of work.